Theoretical Issues Class Blog: socially responsible advertising presentation/ group 3

Theses statement of the presentation

In the business world, most companies come to agree to two goals raise their profit and win their consumers loyalty through different ways for communication.

Branding types

1. Niche marketers: concentrate on a well defined segment.

2. Passion branders: connect the product to where people head’s and heart’s are

3. Image builders: they either care for their company image, or they want to rebuild the image.

4. Cause marketing: a profits making initiative for profit company or brand to raise money, awareness or consumer engagement in a social or environmental issue.

Altruism or exploitation

According to the huge rise of economy, people always make expectations for the best. These companies are trying to stand out ,win consumers loyalty and make profits even more than what they need.

Conclusion

In Conclusion, these ways of communication reached its goals, which gained trust of their consumers and increased companies income.

History/Background of article

- Relevance now

- Relevance in KSA

Visual examples from article:

Niche Marketers

The Body Shop:

the body shop website

http://www.thebodyshop-usa.com/

how sincere the body shop is about its ethic. interesting article

http://www.guardian.co.uk/world/2009/sep/13/body-shop-colombia-evictions

"a criticism of 'green' consumerism" interesting article that quastion the honesty of the body shop ethics, policies, and motivations. interesting article

http://www.mcspotlight.org/beyond/companies/bs_ref.html

Ben & Jerry: