What’s wrong with plagiarism?

What's wrong with plagiarism? 

By: Gunner Swanson 

About the article:

•The article was written in 1997-2001, and published in Citizen designer: Perspective on Design Responsibility, By Steven Heller & Veronique Vienne in 2003.
•The article was written when the author sent a survey of only two questions: what does plagiarism means?, and what’s wrong with plagiarism?
•Although he got enough answers from at least one person but he did not believe that artists and designers have good answers to these two questions.
•Plagiarism a particular form of theft.

About the Author:

•Gunner Swanson

•MFA is in Graphic design from California state University.

•Undergraduate degree is in art history from UCLA. 

Visuals from the article:

How is it relevant now?

Plagiarism and the internet

•The Internet now makes it easy to find thousands of relevant sources in seconds.

•in the space of a few minutes plagiarists can find, copy, and paste together an entire term paper or essay or even any artwork because much of the material online is produced by other students.

•It is often difficult or impossible for educators to identify plagiarism based on expectations of student-level work.

•It is simple to save a web page designed by someone else and use it as your own.

         •Adding copyrights to images can help, but it is impossible to know who has taken your things unless you are constantly looking for them.

         •Many users are unaware of copyright laws and that they are violating them by using your work.

         •A simple email after looking up the site owner is usually enough to deter them. 

•Plagiarists can download graphics with a click of the mouse. 

How is it relevant in Saudi Arabia?

•All countries have some form of plagiarism policies, however no two countries have the exact same plagiarism laws and some countries are worlds apart in how they deal with plagiarism.

•Up until now here in KSA there are no rule against plagiarism and designers didn’t have any rights to protect their work from stealing. KSA more than 10 years ago agreed to follow the rules of plagiarism so any designer can protect his work now but it’s still not strictly applied.

Local Examples:

Fyunka's Page

We showed an example that happened to me when i designed a logo 3 years ago to a photography group and then a university plagiarized it for their photography exhibition:

Original 

Plagiarizers

Beyond Pro Bono

Thesis: 

A Designer should consider his background, his social background and his knowledge to learn how to look at things critically.

•The article was published in Citizen designer: Perspective on Design Responsibility, By Steven Heller & Veronique Vienne in 2003.

•A designer is not only a communicator, a designer should understand each element he/she is putting in a poster because sending messages especially when it comes to social responsibility posters is an art that has a silent voice that only the target audience can hear and the designer should take into consideration the background of the target audience.

•Graphic design is all about teaching students critical thinking and how to ask critical questions about their profession and as it’s written “ responsibility is the ability to respond it’s not just the willingness to act, but also the ability to understand one’s action”, and teaching this ability would teach a critical awareness.

•And the reason behind writing the article is for every graphic designer to understand that having a critical vision and a critical analysis is a very important rule in being a designer.

The author:

•Anne Bus.

•Professor and the Chair of the Design Program at the University of Hawai‘i.

•Anne received her M.F.A. in Graphic Design from Yale University in 1989.

•Her essays on graphic design history and criticism have been published in many journals: Design Issues, The American Center for Design Journal, and included in the books Citizen Designer, Education of the E-Designer, and Regarding Romantic Rome.  

•Her design work has been recognized by the AIGA, the New York Art Director’s Club, and among other institutions.

•Anne has been the recipient of numerous awards and grants.

•Anne lectures at various institutions; in Rome, France.

How is it Relevance Now?

Using a cultural figure to represent a subject or a country was there through history of design and its still used until today. It either send a positive or a negative message to the viewer depending on the background of the audience. Its related to  how more than one reacts not only one point of view.  

Synopsis

-    First Things First Manifesto 2000.

-    Author background, knowledge, and education.

-       Graphic designer should understand what are the needs of their audience and how they see things.

-       Graphic designers should use the critical thinking to maintain good designs that serve their responsibility towards their audience.

-     Graphic designers should also understand the different between each cultural in terms of responding to different messages. 

-Anne Bush: the author.

Localized Visual Examples:

 Visual Examples From the article:

- The First things first manifesto

First Things First 2000 had a simple aim. It was made to provoke debate. Lulled by the economic boom, design has shown little inclination of late to consider first principles. It was said that if designers gave it a big enough push – high-profile signatories, co-publication in several magazines – it stood a good chance of grabbing attention.

This poster was designed for the new liberal party in Colombia, the poster shows the Colombian flag and the images of candidates past and present, and the aim of the candidate raised in a shape also the typography every part understood the poster on their way, for example: in Latin America people tended to support the campaign than the working classes, because they agents the modernism and the poster was shows the modernization. This depends in the history, education and the background of the audience and their culture.

This is a poster campaign developed by the Mexican government. The goal of the  government campaign was to provide information about health and nutrition to the community. The poster shows a single black and white image of a smiling boy wearing the dress and standing alone; this poster posted in the local health clinics, on tress and lampposts. The audience didn’t understand it as it spouse it be, for example the people of the village couldn’t understand why the boy he had been left alone and why he is smiling the camera while he is alone.

socially responsible advertising presentation/ group 3

Theses statement of the presentation

In the business world, most companies come to agree to two goals raise their profit and win their consumers loyalty through different ways for communication.  

Branding types

1. Niche marketers: concentrate on a well defined segment. 

2. Passion branders: connect the product to where people head’s and heart’s are

3. Image builders: they either care for their company image, or they want to rebuild the image.

4. Cause marketing: a profits making initiative for profit company or brand to raise money, awareness or consumer engagement in a social or environmental issue.

Altruism or exploitation

According to the huge rise of economy, people always make expectations for the best. These companies are trying to stand out ,win consumers loyalty and make profits even more than what they need.

Conclusion 

In Conclusion, these ways of communication reached its goals, which gained trust of their consumers and increased companies income.  

History/Background of article

- Relevance now

- Relevance in KSA

Visual examples from article:

Niche Marketers

The Body Shop:

the body shop website 

http://www.thebodyshop-usa.com/

how sincere the body shop is about its ethic. interesting article 

http://www.guardian.co.uk/world/2009/sep/13/body-shop-colombia-evictions 

"a criticism of 'green' consumerism" interesting article that quastion the honesty of the body shop ethics, policies, and motivations. interesting article

http://www.mcspotlight.org/beyond/companies/bs_ref.html 

  

Ben & Jerry:

Ben & Jerry's website

http://www.benjerry.com/

Passion Branders

BENETTON

Benetton website

http://www.benetton.com/

 

article about benetton advertising strategies. interristing 

http://www.truth-out.org/benetton-murdoch-culture-money-shock-and-schlock/1311626660 

Reebok:

reebok website 

http://www.reebok.co.za/#Explore

Image Builders
Chevron:

chevron is guilty; interesting article 

http://understory.ran.org/2011/02/14/chevron-is-guilty-ecuadoreans-prevail-in-historic-environmental-lawsuit/

website to change chevron company actions

http://changechevron.org/chevronisguilty/

Localized visuals or factual examples 

Passion Branders
Panda supermarkets

    

Panda website

http://www.panda.com.sa/

Mobily company:

Mobily website

http://www.mobily.com.sa/wps/portal

STC company:

And Al Latef Jmel company:

Image Builders

Saudi Airlines:

Synopsis:

•People always look for the best, which makes it hard for companies to achieve the level and gain trust.

•Social responsible advertising is relevant in Saudi Arabia.

• people are the subject of these companies, they study us in details and direct what ever messages to win and make profits.